657 DJ Agency

HAMMARICA.COM LAUNCHES ITS NEW DJ AGENCY 657 DEEJAYS

DANCE MUSIC PR

April 8, 2013

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Hammarica.com, known for its widely popular Dance Music Blog and PR Agency proudly takes the next step in its existence as it launches its Seattle based DJ agency www.657deejays.com. The first artists to join 657 DEEJAYS include Antonio Giacca, JOOP, Bassrock, Artento Divini, Angry Muffin, Area 303, Divini & Warning, Hibernate and The DJ Sessions. The main focus for the agency will be the North American market. Yet, select artists will be available for bookings world wide.

Wilf Libgott, CEO of Hammarica.com says: “657 Deejays actively selects its top notch talent, whether that means the superstars, the legends or the young blood. All are equally important to keep the dance scene thriving. As I’m originally from Holland, I saw the rise of big festivals first hand. In the last few years these massive productions have gone world wide such as the Sensation events in over 20 countries. The US EDM scene is still fairly young, but quickly expanding as big corporations acquire numerous long known dance music brands and promoters. We definitely want more DJ’s from Europe play shows in North America and connect the people here with their top-level sound. 657 Deejays strives to bring a varied roster across the whole EDM spectrum. There are so many sub genres of EDM and each style has their own dedicated fan base. At the same time, all these different sounds are rapidly merging with each other as well. It becomes less important to label the music and more important to give the audience an experience beyond a certain style. Our mission is to provide promoters with the best and most cutting edge talent available and making the booking experience a breeze for every party involved.”

A quick look through the roster unveils some well known names lined up together with fresh talent.

ANTONIO GIACCA is one of the hottest names in the dance scene of today. He releases Big Room tracks at an astonishing pace, cracking the Beatport charts and receiving rave reviews all around the world. All the magic happens at Antonio’s High Gravity Recording Studios right on the Hollywood strip which he owns and operates with EDX. His productions can be found on labels such as Toolroom, Pinkstar, Spinnin’ Records, Sirup Music and his own label Optimizer Records.

Dutchman JOOP has been on the forefront of the global dance scene for over a decade. Initially discovered by ID&T, the world’s largest promoter, he headlined events ranging from Mysteryland, Sensation and Trance Energy. He was responsible for 2007’s Trance Energy anthemTHE FUTURE which gained up to 1.000.000 combined YouTube views. In a few months from now JOOP will release the highly anticipated 2013 remake of The Future.

BASSROCK is not only part of the DJ Agency, but is also signed to Hammarica Management. This 21 year old Electro House prodigy is a promise for the future with a stage presence like none other. In the midst of mashing up mind blowing Electro and Dirty Dutch behind the decks, he shows off his wildest moves to the crowd, hyping up the fans as he elevates the music to the next level. Showmanship might be his middle name, but as a producer, he brings even more beef to the table.

Other artists include ANGRY MUFFIN, a Canadian artist who pushes the boundaries of today’s electronic music and performance. He received praise from the international press for his self-titled debut album resulting in interviews and features ranging from Tilllate Magazine to Pumped Audio, Party Time Magazine, and EDM Nightlife.

Then there is Big Room duo DIVINI & WARNING who are mainstays on top labels like Armada Music, Spinnin Records and High Contrast Recordings. As a solo artist ARTENTO DIVINI has releases out on In Charge, Ava Recordings, Coldharbour, Doorn Records and Reset while rocking events such as Trance Energy, DefQon1, Dance Valley and In Qontrol. AREA 303 is a techno and acid house live performance duo from Seattle. They stay true to the oldschool sound utilizing an array of analog synths, drum machines, stomp boxes and the latest sampling groove machines to bring a raw and intriguing sound. Since they have control over each single note played, they have the ability to directly interact with their crowd and tweak to perfection.

A special part of the roster is definitely THE DJ SESSIONS. The DJ Sessions has been an EDM Live streaming video show for years featuring both new talent and A-list celebrity DJ’s. The DJ Sessions is available for bookings at clubs or larger scale dance events to document a night on video and stream it live as it happens. This way, promoters can strengthen their fan base, give new potential patrons a look inside their events and make everyone a part of the experience.

Before launching the DJ Agency, Hammarica.com started in June of 2012 with its dance music PR Agency and EDM magazine. The PR Agency has proven very successful representing artists as varied from Marco Bailey, to Darin Epsilon, Andrew Bennett and Kalm Kaoz.

The magazine is stockpiled with the latest dance music news, party reports, new releases, columns, tutorials, the famed Dubstep Name Generator which quickly became a very popular tool and

www.DJ-Meme.com where people can caption pictures of their favorite DJ’s.. On top of that it features daily interviews with the most interesting names all across the EDM spectrum. Some of these featured artists include: Dirtyloud, Dave Clarke, Bad Boy Bill, Armin Van Buuren, Juan Atkins, Ferry Corsten, Manuel De La Mare, Dirtyphonics, Renaat Vandepapeliere, Excision, Todd Terry, Cazzette and many more. Through the interviews, we get to know the persons behind the artists. It gives them the much needed face to otherwise often faceless music. What drives their passion? What kind of experiences do they have?